My grandpa often teased me by saying most things get better with age. In fact when we look at most of the technology around us, many of us would tend to agree. Remember when Apple first showed us the iPhone? [iPhone Keynote 2007 ] Just 7 years later we have smartphones that rival the power of most computers we used just 5 years ago. It seems time has been good to our desire for the new tech gadgets.
What happens to our websites with this changing technology, design, and our evolving businesses? Many go through the redesign or updating of their website each year. Others utilize software like Showit to make the changes themselves to quickly freshen up their site. Although all too often we forget why we have a website up in the first place.
Stop for a moment. Why do you have a website? What goal does it help accomplish in your business? If you just thought, ” To bring me more clients ” go deeper. How does it bring you more clients?
Everyone should have clear website goals, and know how those goals are accomplished.
Here is where we face a sticky wicket. Each of us is going to have a different story, passion, desire, and vision for our business. We fear being wrong, but will often defend our mistakes rather than learning from them. In order to discover or set your own website’s goals, consider the following ways many websites are used.
It’s likely your site is currently doing several of the items above and that’s great! The important thing is to focus each of your online ‘faces’ to meet a need your business may have. Here are a few questions you can ask yourself to help get started on your website’s goals.
Questions to help set website goals.
When we start planning any task it can feel really overwhelming. However, don’t over think things too much. There is a happy medium between simple answers and long philosophical answers. Trust yourself. After all, this is your business and it should accomplish what you want it to! Once you have a few answers to these questions, try it out on your friends, family or business coach. Let them help focus your goals.
How do you use your website’s goals to meet a business need?
There are so many myths and tips regarding SEO, and it’s hard to decipher what’s what. We are so thankful to have connected with Sherree Mongrain at a local Rising Tide Tuesdays Together meet up. She is an SEO guru who knows how to help small businesses improve their searchability online. She has been stalking […]
Inspired by earthy tones and textures, Olive Marie is simple yet fully unique. Featuring classic typography and botanical illustrations, this template is perfect to add unique touches to your website. Designed with eight-page templates, this design is sure to provide you with many opportunities to create a one-of-a-kind website that is sure to impress your […]
Part of the Luxe Brand’s debut collection of Showit templates, No. 002 [Modern] epitomizes the photographer that celebrates everyday moments every time she looks through her lens. Its clean typography (and just a hint of femininity), paired with pops of modern flourishes creates a fun and inviting backbone for your online presence. Featuring EIGHT unique […]
Create a Free Account
No credit card required