5 Tips to Start Writing your About Page

When we help Showiteers get ready for their One Day Website, the hardest content is usually the dreaded About Page. It’s just hard to write about ourselves and clearly communicate who we are. I remember when writing my bio became exciting instead of frustrating and time consuming.

People don’t buy what you do, they buy why you do it — Simon Sinek

There was a point in my frustration that I said out loud, “Why the heck am I doing this?”. Even in my moment of frustration I didn’t quite understand the profoundness of that question. I took a break and stumbled upon Simon Sinek’s TED Talk about leadership. I was blown away, actually I took the rest of the day off to just think about my “Why”.

The next day, I had a bunch of scribbles and ideas on what I believe in and why I do what I do. With this new fuel, I think I wrote an entire manifesto about myself and my beliefs. Looking back, my beliefs have changed a bit and that’s ok! We are all going to change as our businesses evolve.

5 Tips to Start Writing

  1. Collect some stories about yourself. Think of some funny, wacky, and serious moments that have shaped you.
  2. Grab your best friend or mentor and sit down to start articulating your ‘Why.’ Phrase them in a, “I believe…” statement.
  3. Refine your ‘Why’ until you come to a core belief that drives many areas of your life.
  4. Now grab some of those quirks or funny stories and pick a few that fit with your ‘Why.’
  5. Gather these short “I believe..” statements and funny stories to be the backbone of your page.

As long as I am authentic about why I do what I do, there is no wrong answer.

Remember, this is your about page. You can write as much or as little as you like! The most comforting thing I learned when writing about myself is, as long as I am authentic about why I do what I do, there is no wrong answer. In fact, we have chosen a few examples of some great About / Bio pages for you guys to explore and see what writing style inspires you the most!

What good tips helped you write your bio or about page?

Linear offers the perfect balance of bold and dreamy. Amplify your business with this theme’s confident and minimalistic aesthetic, professional and sleek layered design, and modern lines and color blocks to visually draw potential clients’ eyes right to your beautiful work. This popular one-page design offers an interactive experience that allows clients to easily find […]

Read More

Linear by Modern Luxe Creative

Say hello to Luxor – A collaboration between Swoone & Amanda Holloway. Together they created this luxury, responsive design for ShowIt. Luxor is perfect for the high-end, fashion-inspired senior portrait photographer. This unique-yet-simple grid layout featuring little-animated touches throughout makes interacting with the website fun and easy. Classic fonts and a simple color palette will help […]

Read More

Luxor by Swoone

Inspired by our love for sunshine and travel, we bring you Indian Summer by Foil & Ink.  Indian Summer offers a bold, colorful, eye catching layout that helps you stand out from the crowd.  While it’s ready to go out of the box, you can also customize to your heart’s content. Have the freedom to change […]

Read More

Indian Summer by Foil & Ink

Learn more about Showit

CHoose a design to Start with

Brand your business like nobody's business with the drag-and-drop website builder made for creatives like you. 

No thanks

Download the free guide

Photography clients

into

Turn website visitors