We hope to feature one complete brand re-design or makeover a week so you can see the principles of branding in real life. These articles will sometimes be an interview style feature or like this one, a quick review and link to a complete story on the photographer’s site.
Our first brand makeover feature is Kaitlin Noel Photography. If you don’t know Kaitlin Noel, well what’s wrong with you! She’s an amazing photographer, great teacher and most importantly, a super cool chick! In her blog post review of her brand makeover she covers her very first logo and website and then progresses to what her current brand looks like. I loved that she started from the beginning. Her progression to her current brand brings back memories for me. It’s so similar to how I began. I just put something up so I could look “legit.” When in fact, I was hurting myself in the long run. I wasn’t attracting my ideal client. But like Kaitlin, I realized, it just wasn’t “me.” It didn’t feel right.
So please read through her process to finally achieve a brand that “feels right.” I hope you take her cues on creating a brand that truly reads “me.”
Because you can’t reschedule a wedding as the photographer. If you have the joy of being your own boss, you should be able to shoot when you want and where you want, right? But when Kaitlin of Kaitlin Noel Photography started shooting more weddings, she realized she had to confront her fear of shooting in […]
Linear offers the perfect balance of bold and dreamy. Amplify your business with this theme’s confident and minimalistic aesthetic, professional and sleek layered design, and modern lines and color blocks to visually draw potential clients’ eyes right to your beautiful work. This popular one-page design offers an interactive experience that allows clients to easily find […]
Say hello to Luxor – A collaboration between Swoone & Amanda Holloway. Together they created this luxury, responsive design for ShowIt. Luxor is perfect for the high-end, fashion-inspired senior portrait photographer. This unique-yet-simple grid layout featuring little-animated touches throughout makes interacting with the website fun and easy. Classic fonts and a simple color palette will help […]
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