Blogging for SEO: It’s Not as Scary as You Think!

May 26, 2022

By:

jihae watson

Blogging for SEO seems to be a mystical thing only to be understood by wizards and unicorns. But that is not the case. We can all write blogs, and we can make them rank highly on search engines! We are so very thankful for Leah MacDaniel and her amazing passion and knowledge for all things blogging and SEO!

Blogging for SEO tips:

  1. Topic Research Made Easy
  2. How To Prioritize Topics
  3. What “Providing Value” Really Means
  4. Outlining For Success (Complete with a free template!)
  5. Why Published Is Better Than Perfect

If you don't feel comfortable with blogging at all, check out this great webinar! Our very own Chris Misterek walks us through how to blog on WordPress, especially if you have a Showit website. And if you find that confusing -learn how WordPress and Showit work together!

And as a sweet bonus, our generous friends at Till Agency have given us this amazing free resource to help you on your blogging for SEO journey!

We hope that this empowers you to feel excited and confident when blogging so that more people (YOUR ideal clients) can find you and hire you!

Here's the transcript!

Hello, and welcome to our webinar today. We are talking about blogging for SEO. We have the absolutely incredible Leah McDaniel from Till Agency joining us. And she is going to talk to us about how to blog for SEO. So a lot of people are scared of blogging. A lot of people are scared of SEO, but we are going to put those two scary things together and make them unscary and make your business and your blog super findable and it's going to be amazing.

Random facts about Leah and intro question about birds

So I asked Leah yes. 'cause that's what I met her officially like online, and when we were doing a test call and I asked her for three interesting facts about her and she blew my mind. One, she is a junk food vegan, which sounds crazy, but she said, That Philly is the Mecca for junk food vegans. So if you find yourself as a junk food vegan as well, check out Philly, that's her recommendation. Another fact she shared is that she lives on a short bus with her husband, which is crazy. I've already talked to her a lot about that. If you connect with her on social media, you could ask her more questions.

But the third fact is that she loves birds. Do not send her any bird paraphernalia. She is a minimalist. She does not want any of that stuff, but she loves birds. So her favorite bird is the Carolina Wren, which I have no idea what that looks like. We're here in Arizona. Our state bird is a Cactus Wren.

I had to Google that and it's small and adorable. So today's question, as you guys are filtering in here is what is your favorite bird? And if you don't have a favorite bird. As I feel like many people don't necessarily have a favorite bird, you can just tell us what your state bird is or country bird.

So we have a hummingbird, which those are absolutely incredible. Hummingbirds are incredible. Uh, they are very cute and Ooh, penguin solid, Emmalie Swartz, welcome to the webinar! We do have a lot of road runners here, which if you ever watched those cartoons of like the road runner. Um, Wiley coyote, the coyote and the Roadrunner, you would think a Roadrunner was a big bird, like an ostrich.

It's not, it's like this big is a very misleading how they made that cartoon. So. If I just blew your mind. You're welcome. Robin's also beautiful someone from San Diego. I don't know what birds, what their bird is, but welcome, uh, quail. Interesting that that's your favorite animal? Jenna, or that's your favorite bird?

I'm interested as to why quail. Oh, you love watching them run around. I love this! Penguins or Falcons. Very different from each other, and you changed your desktop background to a penguin this morning. That's hilarious. I love it. You're ready for this webinar, uh, to can. Lot of quails. They are precious. Okay. Well, as you come in continually, we would love to still hear about your birds.

Leah is going to share a lot with us. She's going to have a presentation that lasts about 30 minutes or so as she is going through feel free to keep up in the chat. And if you have any questions, we will try to answer them the best that we can, and then when it's time for the live Q and A, then Leah will get to them.

And she also has a slide in there where she will share her contact info. So if you are interested in contacting her with any questions that you may have, she's being super generous with their time and she would love to hear from you. So without further ado, Leah take it away!

Leah's presentation on blogging for SEO

Hi everyone. Oh, good. I'm not muted.

Thank you so much for coming. I'm so excited to dive in. As Jihae said, I'm a huge bird nerd and we'll be hearing more about that in the presentation. Let's get started.

I'm Leah McDaniel and I'm super excited to be here with you today. I'm talking about one of my favorite topics to nerd out about, which is blogging for SEO. People come at SEO from all sorts of different things. But SEO and content marketing is my specialty. And it's something that I could talk about for hours.

I'm going to try to condense all this nerding down into a 30 minute presentation. So buckle up friends. All right. So we have all sat through those webinars or master classes or whatever, where it sounds super interesting and useful, but you walk away an hour later and you're like, ‘Cool. What do I do with that? I there's nothing that I can actually act upon.' Well, this is not that webinar. I am going to show you my favorite and also super cheap way of doing keyword or topic research, walk you through the way that I craft SEO content, both for my own blog and for clients. I'll give you the exact template that I use for putting that content together and then answer all of your burning SEO content writing questions.

All right. Jihae just made this super easy for you, but I wanted to start off with an icebreaker here. Let's do two truths and a lie. Hopefully, hopefully, you know how that works. I'm going to tell you three things. One of them is not true. Um, so number one, I am the queen of writing conclusions. Number two, I live in a short bus.

Number three. I grew a successful photography business using primarily SEO. So what I want you to do is in the chat right now. Go ahead and tell me which one is the lie. I'll give you just a second and then I'll go ahead and, and spoil it for you. All right. So like I said, I am a digital marketer, but I'm also an elopement photographer.

I learned all about SEO building my own photography business. And now I work as the in-house SEO specialist at Till. My partner and I, and all of our plants have lived for about a year in a tiny 100 square foot short bus. And here it is, I have never properly ended anything I've ever written.

My story is similar to a lot of entrepreneurs in that I decided to start my own business before really knowing what all that entailed and I had to learn a lot very fast in order to make my business work. Everything from web design, SEO, copywriting, the whole kit, and the process of learning all of those essential marketing skills for my own.

It's what made me passionate about helping other creative business owners, to feel empowered, to fearlessly market their own businesses. So let's stop talking about me and start talking about blogging.

What blogging is NOT

When I say blogging, I'm not talking about writing for no real reason. Some stories are great and can be a really good way of engaging with your audience and letting your customers get to know you, but they're probably not going to do much for your SEO.

So the first thing that isn't SEO friendsly is sharing personal stories from my life or experiences for the sole purpose of being entertaining or helping readers get to know me. The second thing is having a bad title, and a paragraph about an event and 50 pictures. I call those photo stories and I think for the longest time photographers were told that's what we needed to be doing. That was like the gold standard for blog. But not anymore.

Like I said, those things can be great for kind of engaging with your customers once they're on your site, but they're probably not going to do much for your SEO unless you're really being strategic about it. The next thing is diary posts like today I got up and had avocado toast and then I calibrated my lenses or whatever those are probably not going to help your SEO.

And the last thing that I'm not talking about when I say blogging is copying content from other people in your industry, moving a few words around and slapping my logo on it. That my friends is plagiarism and that's a big no-no. All right. So deep breath we've arrived at the mindset slide.

Mindset when blogging

When people start talking about mindset, I generally consider myself to be pretty cold and logical, more Spock, less McCoy, more data, less Jordy, you get the picture. I'm an absolute nerd, but I generally don't spend much time in the realm of feelings and mindset and all that stuff.

But content marketing really changed that for me, you really have to come at it from a place of abundance and wanting to give and help for the sake of giving and helping. And not because you're expecting any kind of return. I'll dive into that a little bit more later. But I wanted to put it out there and it's something to keep in mind as we roll into the next topic.

Blogging for SEO with Showit

So before we really get started, let me know in the chat, what are some of the things that are keeping you from writing great SEO content? Like what is it where you're like ‘okay, I know what I need to be doing, but I just can't for whatever reason'. Let me know what your reason is in the chat. And we will definitely come back to that.

All right. We're going to talk about this as a three-step process, but each of these steps also kind of go with one of the things that I've heard from clients about why they can't write SEO content.

Excuses to not blog for SEO

1. It's too overwhelming

So the number one thing that I hear from clients is that they don't blog because it's overwhelming.

They don't even know where to begin, figuring out what they should write about, which is topic research, which is the first thing we'll be diving into, or if they know what they should write about, they aren't sure whether they're qualified to create a resource on the topic or how much information they should give away, which is something we'll talk about in the providing value.

2. I'm not a good writer

The next thing I hear is I'm not a good writer. Well, spoiler alert, creating an effective outline can really take a lot of pressure off of your writing skills. You create the outline based on the topics or keywords that you need to hit to effectively cover the topic and answer people's questions. And then writing the post really just becomes filling in the blanks.

Like I said, at the beginning, I'm not an amazing writer. I can't write a conclusion to save my life, but I can write the heck out of some SEO content. And I got to that place after learning how to outline my content effectively. Uh, the last hurdle for folks is actually publishing their, their content.

There is so much like imposter syndrome and doubt, just rolling around in all of our heads, making us second guess the quality and value of the content we create. And I'm going to go over my trick for making it easier to actually hit publish, but then to make sure that your content stays fresh and relevant so you can continue to feel great about.

3. I don't know the difference between topics and keywords

What's the difference between keywords and topics. Um, and that's a really big question, but also for the purposes of this presentation, basically nothing. I'm going to use those terms pretty much interchange. As Google gets smarter, it gets better about grouping keywords together and knowing what things go with other things.

The general SEO landscape is moving away from having to target very specific, granular keywords and more towards topics and themes. So I'm going to be using these terms, ‘topics' and ‘keyword search' kind of all interchangeably. Knowing your keywords and specific search queries is still going to be important when you're optimizing your content, but topics and topic research are where we're going to start.

What to do for great blogging SEO

Do great topic research with Keywords Everywhere

Doing great topic research doesn't have to be complicated or expensive. You don't need one of those fancy expensive pro level subscription tools or an extensive knowledge of search trends. My favorite way of doing topic research involves a few free or nearly free tools and basically no learning curve. So the first thing here is Keywords Everywhere and it is just a free browser plugin.

I use it on Chrome. I'm pretty sure it works with other browsers, but I'm not positive. So that's a thing that you would want to check on, but I have to assume that it does. You do have to purchase credits, but they're super cheap. I think one credit equals one keyword and I think it's like $10 gets you a hundred thousand credits.

So $10 usually lasts me like six months with everyday professional use. It's basically free. They're super cheap. Once you have Keywords Everywhere set up and turned on, it delivers information on the search volume. The level of competition or difficulty and search trends, right on your Google search page, which I'll show you in a second.

Check out Google Search Console, too

You can also use it in Google Search Console. If you have that set up for looking at the volume and competition for queries that are already driving traffic to your site, as well as on other kinds of search sites like Pinterest or Answer the Public. So it's a super valuable tool, and Answer the Public is super fun.

I learned about it before I really even got into SEO and I was like, oh, this is so, so fun to see what people are searching for. But you can use ‘Answer the Public' with Keywords Everywhere, and it goes from cute and fun to crazy powerful, super fast.

How to use Keywords Everywhere

So you type in the topic that you're interested in. Make sure you're searching in the correct country.I think the default is the UK. And then you hit search and it'll take a second to kind of tabulate and make sure that you're looking at it in the data mode and not the visualization mode. Then Keywords Everywhere will just crank out the search volume and competition for everything.

Again, I'll show you this in a second, but it is so useful and you export all of those queries into a Google sheet. And then you are well on your way to prioritizing your keywords. I could talk about this stuff forever. This is what Keywords Everywhere looks like on the search engine results page.

So you will see at the top right under the search query. It shows you the volume and competition there. It also shows you the cost per click. But we're not going to be talking about that at all. In this presentation, you don't really need it for doing keyword research for organic content marketing.

So I'm just going to pretend that it doesn't exist. So, what we're looking at is the volume of the competition and the search trends. Then you'll see over on the right-hand side of the screen, there's a little table of related keywords that keywords everywhere kicks out for you, which is super helpful.

And then another thing to look at on this. Is the ‘people also ask' section. So that's not specific to Keywords Everywhere. Google would show you that anyway, but those are basically going to be your long tail keywords. So if, while you're doing your research, you see anything over in that people also ask section that's relevant to what you're looking at.

Collect volume and competition data

Definitely go ahead and collect the volume and competition data for those two and put them in your space. Because those are great. Those are absolute gold. And then here is a look at, um, keywords everywhere on answer the public. So you put it into data mode and it just cranks out these lists of search queries related to the topic that you're searching.

And you'll see some of them have no, um, no search volume at all, but you can export them into a CSV (comma seperated values spreadsheet) and sort them really quickly from there. This is Data gold. Then here's a look at what your spreadsheet might look like. So I went in, you're going to need to clear out some of the junk. I feel like any tool is going to give you irrelevant results, go through, clean it up a little bit, sort it by volume and like where we're nearly there.

This is super easy. And you've spent what, like 0.40 cents on it at this point. All right. So now you have this big spreadsheet full of keywords and search volume and competition data. And this is where the overwhelm starts to kick in, right friends. Well, don't give into the information, overload the process of whittling down that huge spreadsheet.

So the relative levels of volume and competition are going to vary a bit, depending on the topics that you're specifically looking at. But the main idea is to find that sweet spot where relatively high search volume overlaps with relatively low competition. As a broad guideline, I look for competition scores lower than 0.5 and volume greater than a hundred searches per month.

Use Google properly

And once you've identified those sweet spot queries in your spreadsheet, then you want to pop back over to Google and look at the top three to five organic results. So not the ads that might show up at the very top, but we're looking for the top three to five organic results. Make a note in your spreadsheet is honestly a great place to make these notes of what kind of results you're finding.

Google is showing whether you're seeing a lot of videos or shopping results or whether the top five results are all list posts, or if there are common themes that are coming up in those results. Go ahead and make a note about that. And also be thinking about ways that you could improve upon the existing content you already have.

If you don't see any ways that you could improve upon, what's already ranking either by adding a new perspective, a clear explanation, better, or newer data, et cetera, then you should maybe not have that topic at the top of your priority. So why is that? Let's take a step back and think a little bit about why Google does what it does.

Google's list of priorities

So Google's priority is to provide the best possible search experience to searchers so that they continue to use Google for search for future searches. And Google can depend on them to be a stable base of eyeballs for showing ads to, but let's take the ads part out of it for a second. Google's goal is to provide people the absolute best search experience, which means they want them to find the best answer as quickly as possible on sites that are easy to use and pleasant and not spammy.

If you can't improve upon what Google is already showing, whether you can't improve upon the quality of the content or your site is not as fast, et cetera, then you're less likely to be able to outrank. The last thing to consider when deciding what to write first is what's going to be the easiest or the most exciting for you to write.

I know people love this book, but you don't have to eat the frog, especially when you're just getting started with SEO content writing. You don't have to do the hard thing first. Take permission from me right here right now to do what's easy and exciting and save the other stuff for later.

There's so much to write about. You might as well get started with what is exciting to you.

Providing value: what it means and why it matters.

So while we're on this slide, I want you to just imagine an expert. Maybe it's your dad and his weird encyclopedic knowledge of wristwatches. Or that one person you went on one date with a few years ago who spent the whole night talking about composting. I'm sorry, was that me? Or maybe it's your best friend who can identify the eyeshadow palettes that people are wearing just by glancing at them on the street, which is not me. Well, how do you know that person is an expert?

Did they say to you one time “I'm an expert and now pay me and maybe I'll tell you something cool and smart”, or do you know they're an expert because they told you all they could about this thing that they're good at or excited about whether you wanted them to or not? This expert probably gave you lots of detailed information, maybe even more information than you wanted, or knew there was, about this given topic, just because they're passionate about it.

And they get excited to share what they know with others. And I bet the next time you need to buy a wristwatch or decide to start a garden or need fresh new makeup you will hit your expert up.

Well providing value in the context of content creation goes back to that abundance and service mindset that I was talking about earlier. You need to be willing to give away. Give away helpful, valuable, accurate, well-researched, well-written information, even though the vast majority of people who read it are never going to give you a dime.

How to provide value.

So what does providing value look like in practice? Like how do you provide value in your content? Granted, this is not a webinar on content funnels or conversion funnels rather, but this little simple guy is going to work for our purposes here. So people start at the top of the funnel where maybe they're vaguely aware of something.

And then as they go through the process, they kind of narrow down to the point where they're willing to make a. Well, um, have you ever Googled something that you were curious about? Maybe not even sure if it existed and then found yourself on a month's long trail of slightly more detailed searches and slowly learning more and more about that topic that eventually culminated in you making a purchase?

Well, my friend, you have been funneled and let me give you an example of this from real life. Uh, as you already know, I'm a huge bird nerd. Uh, I've had people tell me that they had to unfollow me on social media because I post too much about birds. Some of you are probably here. Thanks for coming guys. Um, So a few years ago, I moved to a different part of my home city.

And I noticed that there were a bunch of different kinds of birds that I didn't see where I used to live. And so I went searching for the best bird ID app. And then after discovering the identities of all of these new birds that I was seeing, I went on to make countless searches about different bird calls, bird died.

Bird nesting habits, burden migration patterns. What do you do when you find a baby bird on the ground? What kind of bird seed is best? When you want to feed a variety of birds without having a whole bunch of different seeds and feeders hashtag minimalism, and then finally the best bird feeder for getting as close as possible to birds.

So you can look at them without scaring them away. Well, during these months of searching, I found myself on the same small handful of sites over and over again, I came to know these different sites and prefer the writing style or the site design on one over the other, or trust the information that the third one gave more than the other.

Et cetera. Um, and w one of these sites, uh, was a shop that sold among other things, boutique wild bird supplies. They weren't an app developer or an educational foundation, or a wildlife preservation fund, or a bird sanctuary or anything. That they were just a little shop that sells bird supplies. And when it came time for me to buy my weird little domed acrylic bird feeder, I bought it from them, even though it was about 50% more expensive than it was on Amazon or something.

And why? Because they had earned my trust over those months of answering all of my weird bird questions. I kind of felt like if I got it from them, I knew I was getting the right thing. And I kind of felt like I owed it to them after all of the time they had taken to answer all of my questions. So let me know in the chat, what are some of the top of funnel questions that your customers have?

So those kind of very broad, general questions that aren't maybe directly related to what you sell. Like, there's not a clear, you know, you have this question, so you need to buy this thing. What are some of those top of funnel questions that your customers have? Or if you don't have any that you can think of right now, a bonus question is what are some of the top of funnel searches that I made in my bird app story, um, that, that, uh, boutique answered that led me to purchasing that weird bird feeder.

I'll give you a minute to do that.

A blog outline is a game changer!

All right, while you're dropping those questions in the chat. I know nobody likes writing outlines. We all want to go from the perfect idea to the perfect execution without any of the, not fun, not sexy work in the outlining your blog posts. However this is a serious game changer. It takes you from throwing things at the wall to having a strategy behind what you're publishing.

Plus by breaking things down a little bit, it takes some of the overwhelm out of the process of content creation by breaking things down into more manageable pieces. Uh, real talk. When I learned about proper outlining is when blog writing really clicked. Um, I was trying to blog for my business before, and it was just skipping the outlining part because nobody likes writing outlines.

Once I decided that that was actually something that I needed to do, that's when I started seeing my content ranking and the, the quality of my posts going up. That's why I decided to share the actual outline template that I use for my own blogging as well as for my SEO clients. Now you can get started with something that's been proven to work and you don't have to figure it out on your own or go and reinvent the wheel yourself.

Get the blogging for SEO outline!

This outline walks you through your topic and competitive research, finding your searcher intent. It has fields for your title and your URL slug, as well as some, some information on how to make those correct. Um, as well as a place to outline and draft your content. That's my free gift to you, and I know it will make a a big difference in your content writing.

So now you've got your outline. You filled it out, you copy and pasted everything into, into your blog. And now you've got this while it's probably not a big red button. It's probably a small gray button, but I'm going to say big red just to make it more dramatic. You've got this big red publish button just staring at you, just staring you down.

Daring you to, to assume that you have the right to publish this. Well, do you remember back in school when teachers used to always insist that you used a number two pencil instead of a pen, just because it's cleaner and easier to erase, as opposed to like scribbling out a mistake in pen? Well, text on the internet or on your blog in particular.

Is even easier to erase and change than something you wrote in a number two pencil. And it comes with the added benefit of not leaving that weird graphite dust all over the heel of your hand. The word published can feel really concrete. It can be really permanent and unchangeable published can feel like you're chiseling something into a slab of granite to be left there for the next seven generations of internet trolls to pick apart.

Instead of thinking about publishing your content. I like to think about it as floating it like a whimsical little paper sailboat. If it starts to sink or gets caught up in a weird current, you can simply pluck it out of the water, make some structural changes, some reinforcements and plop it back in even the most well-researched well, outlined content can sometimes take an unexpected turn and start driving traffic from totally.

Search queries or send an influx of weirdos to your mailing list or just totally underperform. And that's okay. It happens. Um, I like to let most of my content float for about three months before I go in and tweak it, unless I notice that something is going really wrong, really fast. Honestly never happens.

Um, but letting your content float before you mess with it, gives it time for Google to crawl it a few times, let it start getting some clicks, driving some traffic, collect enough data in your Google search console to see what kind of search queries it's showing up for before you go in and make changes.

So if you were going to make changes to your content, you know, three months down the line, some of the things you might do include, um, selecting and emphasizing a different primary keyword or query. So if the thing that you focused on the first time around, maybe it just turns out that it's too high competition, or it's not getting enough search volume or something.

You can go in and emphasize. A different topic or a different query and kind of send your content off in a different direction, or you could increase your keyword density or restructure the post content to better chase SERP features like featured snippets. Um, you can add more or better data. Uh, you can add more or better photos.

I tell people all the time when I first started my blog for my elopement photography. I was writing informational content about places that I hadn't hadn't shot yet. So I didn't really have like relevant photos to go with everything that I was writing. And so in those early days, all of the posts that I published had one image, they had one featured image and then they were just text.

And honestly, some of them still only have one image because they're ranking just fine as they are. I know a lot of photographers get hung up thinking that their blog posts have to be like mini portfolios. And when you get photos, you can always add those in later. You don't have to let waiting for the perfect complimentary content hold you up from publishing your content.

I like to say “float it and then fresh in it.” Published is better than perfect. So it doesn't matter that your content isn't Perfect. When you hit publish you want to have in your head that you can come back and change it later. I just wanted to make sure that was clear.

Simple steps to blogging for SEO:

So you've got this, we've done super easy, super inexpensive content research.

We started at the top of the funnel. We weighed our volume and our competition. You've assessed your ability to provide value and improve upon the existing content.

  • Identify priority topics
  • Make an outline
  • Gather your target keywords
  • Create a heading framework that covers everything you need to cover that and guided you through writing that post
  • Draft a search to research keywords
  • Optimize URL, slug, and meta-description, and then you copied and pasted that all into your blog.
  • Hit publish!
  • Float it and then freshen it

Don't be scared of the permanence of the word ‘published.' You just floated your content and planned to come back and revise it later. And then you track your post-performance and tweak them periodically to keep them fresh and working toward your goal. So we're almost at the end of this webinar.

Still scared of blogging or feeling empowered?

And by now, most of the audience is probably divided into one of two camps. You're either thinking who, yeah, I got this, I have this under control. I can totally do this. This is not as scary as I thought. Or maybe you're in the other camp and you're like, oh my gosh, there is so much more to SEO than I thought there was.

This is not for me. This is not my bag. And if you're in the latter group, you're totally not alone. We help tons of creative business owners with their SEO, whether you just want someone to research and outline content and you can take it from there. Or you want a full managed SEO campaign where we're helping you with every step of the way.

Or something in between we can probably help you out. Um, now I'm no good at sales pitches. I don't work in sales. But I am really good at helping business owners reach their SEO goals. And to be totally honest, it's completely free to set up an audit and a consultation call with me. So why not just reach out and I might be able to help you out with it.

So here is my name and my contact information. Then down at the bottom, there's that link again to the free, uh, blog outline template. So definitely go ahead and grab that. I'm sure Jihae will share that again later as well.

End of Leah's presentation

That was incredible. I just like, I took so many notes personally. It's amazing. There's a lot. So friends, if you joined in late, or if you were feeling overwhelmed, like we have this recorded. You can come back to this link, eat some lunch or something, and then like come back and rewatch it. And obviously we'll have a blog post associated with this and then we'll share all the other things that Leah talked about. (Note: you are reading said blog post!)

It feels like a lot. And I know earlier when you asked the questions like, oh, you know, what are some things that, um, you know, you are hung up. I think you answered a lot of those questions. I hope people are feeling empowered, uh, with what you shared, but, you know, besides giving people more time, which is some of the things that people said they couldn't, you know, why they can't blog.

I think you've really empowered people to maybe even get some of their time back where they can feel like they are. Blogging for a purpose!

The live Question and Answer section

Question: How do you feel about Uber suggest?

Answer: So I have tried Uber Suggest it's one of the tools that I have tried. All of them. Uber suggest mingles a. SEMrush and to tell you the truth, I keep coming back to Keywords Everywhere. And part of that is because it's simple. Um, I can get really overwhelmed if there are too many tools and too many pieces of information in front of me.

And I think that a lot of business owners are in that same place where it's just information overload. You're getting too much that you feel like you have to act upon, and then you end up doing nothing. It's too much to deal with. And so I really like keywords everywhere and I recommend it to everybody because it's simple.

It just does one thing that said, if you're already using Uber suggest or mangles or SEMrush or one of those other tools, and you've got it under control and you like using it and. Perfect go for it. I would say the biggest thing is just to pick one tool and stick with it because things like the, uh, competition score or whatever are going to vary from tool to tool.

And that's the thing that hangs people up. They're like, “Hey, Keywords Everywhere said this would be easy. And Uber Suggest said it would be hard” and it's like, just pick a tool and stick with it. I personally like Keywords Everywhere, but just use what works for you.

Question: Do SEO companies need to access the backend of your Showit account website or just admin access to WordPress?

Answer: It depends what you want them to do. So if your SEO person is just working on your blog, then they probably only need admin access to your WordPress blog. For my clients who are on Showit, I do a lot of on page optimization as well. And so I do have to go into their actual Showit account, so I can go in and make changes to the content on their pages.

It really depends on what you want your SEO person to help you with because they are kind of two different levels of access within.

Question: You mentioned you come back to a post to see how it performs. What does that look like?

Answer: So the big thing that I will look for, and again, I use simple free tools for this. I generally look at Google Search Console. I'd see whether it's driving traffic, where it's ranking. The type of queries are driving traffic to that post. So if you're seeing that people are landing on your post after searching for things that are kind of irrelevant, that's not good.

If it's not driving very much traffic, like if people aren't landing on that page and going to your site, that's something that you might want to improve. And then, yeah, just where it's ranking in Google and Google search console can show you your average rank.

Question: I just want to start online marketing. So like what is one step they can do today to just get the ball rolling?

Answer: Yep. So the first thing that I would do is make a list of those top of funnel questions that your customer has, um, because those that can inform. Everything that you do with organic or paid marketing.

So just brainstorm, do a little bit of research. What are the things that people are searching for that lead them to the service or product that you offer? So good. I love that. Okay.

Question: Does Google analytics do the same thing as Google Search Console?

Answer: So Google analytics can also show you Google search console. Google analytics also does a bunch of other stuff though. And a lot of times people get overwhelmed when they first get started using Google analytics. Which is why I don't personally recommend it again. One of the big things that I hear from folks is that they're overwhelmed by all the numbers and data and things that they can do.

And so Google Search Console gives you the information that you need without a whole bunch of other stuff. Again, if you are already used to using Google analytics, Google search console data is also available in there. So go for it, but you don't need to be using Google analytics in my opinion.

Wrapping it up

Leah, I'm pretty sure you blew everyone's mind today, so thank you for that. Um, how fast I was talking the sheer amount of magical content you threw into the presentation. Out of control. I'm just going to give a plug to Spark, which is a conference that Showit is hosting here in the lovely land of Arizona.

You might see a cactus wren here, um, but Leah is coming and she's not even a speaker. She's just coming to enjoy the magic! But if you come, you can meet Leah and maybe look at some birds and talk about SEO, who knows it's going to be amazing. Uh, the fine folks from till agency, uh, Davey and Krista will be there also.

It's going to be a great time. So if you're interested in coming to this great conference, cause I know a lot of you guys are like, oh man, this webinar's so great. Spark conference is like a webinar in-person with more speakers and more amazing people. So if you want to connect with people and not just online, but in person, we definitely want to invite you to spark.

So join us in November. Basically just go to spark.showit.co. Leah, thank you so stinking much for just how much love and wisdom you poured into this presentation. We are so thankful for you. Um, friends, walk away with this one, be audacious and hit publish!

Final thoughts and wrap up

And then also try to get out there and enjoy the beauty of what's out there, like, you know, birds, and maybe don't send too many weird bird pictures to lab, but I, I don't know if she also kinda likes him, but, uh, Leah, thank you so, so much for being with us. Thank you, Till Agency for sharing her with us.

We're here for you. We want your businesses to succeed. We want your blogging efforts to be found by Google and other search engines. So don't overthink it. Go ahead and open up WordPress or whatever you blog on and, and do the thing. Do your little top of funnel questions, answer people's questions and get found.

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