Top 10 Small Business Book Recommendations for 2022

January 26, 2022


Cassandra Campbell

This last year I listened to over 70 books while training for an IRONMAN and driving our RV all over the country. Many of these books I have hard copies of, that I have read or referenced, but the following are the ten books that stood out to me and a few of the concepts that continue to shape my thinking. In addition, I looked up a few of the stand out quotes from each book and I hope they give you a taste for the concepts within. I would recommend each of these books, the first three for business, the next three for leadership, the next three for parenting and the last one for finance.


Small Giants by Bo Burlingham

I received this book as a gift years ago and really enjoyed it then, but after big transitions within my company I really came to lean on it as the path toward where I want to go. It's so encouraging to see other companies that chose a path that didn't just go build a company to be big and sell, but instead focused on being a great company for their community and employees. I re-read it again this year and still continue to be inspired by the stories that Bo shares in this book.

The shareholders who own the businesses in this book have other, nonfinancial priorities in addition to their financial objectives. Not that they don't want to earn a good return on their investment, but it's not their only goal, or even necessarily their paramount goal. They're also interested in being great at what they do, creating a great place to work, providing great service to customers, having great relationships with their suppliers, making great contributions to the communities they live and work in, and finding great ways to lead their lives. They've learned, moreover, that to excel in all those things, they have to keep ownership and control inside the company and, in many cases, place significant limits on how much and how fast they grow. The wealth they've created, though substantial, has been a byproduct of success in these other areas. I call them small giants.


EntreLeadership by Dave Ramsey

This is my business Bible, the source I go back to for guidance in so many areas of how to run a company. When anyone asks me how to build a company, I tell them to start here. I make it a practice to listen to it each year and my leadership team has all read it. I use many of the rhythms from this book and I can't thank Dave enough for the encouragement and challenge this book has been to our business.

The problem with your company is not the economy, it is not the lack of opportunity, it is not your team. The problem is you. That is the bad news. The good news is, if you're the problem, you're also the solution. You're the one person you can change the easiest. You can decide to grow. Grow your abilities, your character, your education, and your capacity. You can decide who you want to be and get about the business of becoming that person.

a ceo and his books

The Advantage by Patrick Lencioni

After EntreLeadership, “The Advantage” is next on my most influential books on how to operate a company. He cites “organizational health” as the key to success in a business and then works through the areas that create this health. Lencioni's six critical questions are the foundation of how we structure our leadership and vision communication, and what we come back to over and over in our team. Its simplicity breathes life into what could be a stale process and is also a strong reminder in the importance of communicating things over and over again. This is the third book that I “re-read” this past year but just like good communication, it takes multiple times to really sink in.

There cannot be alignment deeper in the organization, even when employees want to cooperate, if the leaders at the top aren't in lockstep with one another.

The single greatest advantage any company can achieve is organizational health.


Dare to Lead by Brené Brown

So much has been said about the topic of leadership, but I loved this book for its insight on creating the type of vulnerability that creates influence. I definitely struggle in that area, so this book has been a good challenge and one I keep coming back to and thinking through the concepts. Brené includes great research and stories that help inspire change, and this was one of my favorite books of the year.

I define a leader as anyone who takes responsibility for finding the potential in people and processes, and who has the courage to develop that potential.

Our ability to be daring leaders will never be greater than our capacity for vulnerability.

Books about running small businesses, money, parenting, and leadership.


The Power of the Other by Dr. Henry Cloud

While the concept of this book is common sense, this book put into words something that can easily be taken for granted, and then encourages you to address it and work to make a change. Simply put, other people in your life matter. It's not just about a few close friends, it's about being intentional about people in your life that are looking at areas of your life. It inspired me to get a coach to train for the IRONMAN and I experienced first hand the power of the other in the way Gabe pushed me through this year. It's worth everyone reading just to cement in our brains that we shouldn't try to go it alone, we need others in every area of our lives.

People trying to reach goals succeed at a much greater rate if they are connected to a strong human support system.

Your own performance is either improved or diminished by the other people in your scenario.


Can I Have Your Attention by Curt Steinhorst

I met Curt years ago when he spoke about this concept of attention and he speaks about this for huge companies across the globe. It's a major problem in a culture that has become wired for distraction and this book gives practical steps to tune things out and become Focus Wise.

To be focus-wise is to effectively allocate our attention at a particular moment in a particular context. It's an art that emerges through careful practice, a right understanding of how our brains work, and sensitivity to the professional and personal worlds around us.


The Tech-Wise Family by Andy Crouch

Families today face raising children in an environment that didn't exist when most parents were growing up. Technology is everywhere in smartphones, tablets, computers and TVs and while it seems super easy to let children use these devices, what is the long term effect? What is our role as parents in raising our children and how do we navigate this new connected world? Andy Crouch sets out to demonstrate a path that his family has taken to these challenges and address the questions parents have with an intentional approach to raising kids. While at times I can't say that our family will be exactly like his or quite as strict as he recommends, it definitely pushed me to re-evaluate the decisions we have made and be more intentional with the technology we allow in our home and how we use it.

I've come to the conclusion that the more you entertain children, the more bored they will get.

We only get one life to live. Wouldn't it be better spent enjoying and serving the world God made rather than a glowing screen?

So here's where we have to start if we are going to live as flourishing families in an age of easy everywhere: we are going to have to decide, together, that nothing is more important than becoming people of wisdom and courage.


Mindset by Carol Dweck

This book hits head on with a binary concept of a fixed mindset versus a growth mindset. Once you understand this, you'll hear people speaking from one of these two every day. For me the understanding of the fixed mindset helps me understand the root cause of comments or thoughts that feel stuck, and how I can coach others or myself out of these contexts. Every parent should read this book simply for an understanding of how to praise children. While this book isn't new, I've heard a lot about it and the impact it has had on so many school systems.

No matter what your ability is, effort is what ignites that ability and turns it into accomplishment.

If parents want to give their children a gift, the best thing they can do is to teach their children to love challenges, be intrigued by mistakes, enjoy effort, and keep on learning. That way, their children don't have to be slaves of praise. They will have a lifelong way to build and repair their own confidence.

small business book recommendations

How to Raise an Adult by Julie Lythcott-Haims

Parenting has shifted so much in the last century and often times it doesn't feel like it's for the good of our children. This book challenges the modern parent race to get kids ahead and into the “right” college and instead focuses on what makes for a successful life for a child and how do we prepare for that. One section is on things kids she be able to do by certain ages and gives practical things we can be working on to prepare our children. Kids may not be born with an owners manual, but this is a great jump start to help parents with their role.

Why did parenting change from preparing our kids for life to protecting them from life, which means they're not prepared to live life on their own?

Not only does overparenting hurt our children; it harms us, too. Parents today are scared, not to mention exhausted, anxious, and depressed.

Everyday Millionaire by Chris Hogan

While this book just came out, it's an expanded follow up to the book “The Millionaire Next Door” and it studied over 10 thousand net worth millionaires to trace their trends. There are so many myths around net worth and this book just helps shatter so many of those. While this book has way more words than necessary, the idea is so important and all boils down to spending less than you make. It challenged me to be more disciplined and really work hard at taking control of my financial picture.

Belief is key. If you believe you can do it, you eventually will. If you believe you can't, then you definitely won't.

So there's my summary of my favorite books from 2018 (the last one I technically bought in 2018 and it came out in January 2019, so just read it but figured it's worth the recommendation). Let me know your thoughts and I'd love some more recommendations as I get my reading on for 2019.

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