5 Tips to Start Writing your About Page

When we help Showiteers get ready for their One Day Website, the hardest content is usually the dreaded About Page. It's just hard to write about ourselves and clearly communicate who we are. I remember when writing my bio became exciting instead of frustrating and time consuming.

People don't buy what you do, they buy why you do it — Simon Sinek

There was a point in my frustration that I said out loud, “Why the heck am I doing this?”. Even in my moment of frustration I didn't quite understand the profoundness of that question. I took a break and stumbled upon Simon Sinek's TED Talk about leadership. I was blown away, actually I took the rest of the day off to just think about my “Why”.

The next day, I had a bunch of scribbles and ideas on what I believe in and why I do what I do. With this new fuel, I think I wrote an entire manifesto about myself and my beliefs. Looking back, my beliefs have changed a bit and that's ok! We are all going to change as our businesses evolve.

5 Tips to Start Writing

  1. Collect some stories about yourself. Think of some funny, wacky, and serious moments that have shaped you.
  2. Grab your best friend or mentor and sit down to start articulating your ‘Why.' Phrase them in a, “I believe…” statement.
  3. Refine your ‘Why' until you come to a core belief that drives many areas of your life.
  4. Now grab some of those quirks or funny stories and pick a few that fit with your ‘Why.'
  5. Gather these short “I believe..” statements and funny stories to be the backbone of your page.

As long as I am authentic about why I do what I do, there is no wrong answer.

Remember, this is your about page. You can write as much or as little as you like! The most comforting thing I learned when writing about myself is, as long as I am authentic about why I do what I do, there is no wrong answer. In fact, we have chosen a few examples of some great About / Bio pages for you guys to explore and see what writing style inspires you the most!

What good tips helped you write your bio or about page?

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3 Mistakes Photographers make on their websites

(And How to Fix Them)

     Watch the Free webinar