I remember driving with Zach & Jody Gray several years ago on a tour Shoot Dot Edit had put on. It was fairly late, and as a designer I was curious about the client experience that Zach & Jody had talked about earlier with photographers that evening. As we chatted, the importance of consistency of message, appearance, and presentation when working with clients became clear to me. Since then I have struggled with the back and forth of all those pieces, discovering myself, making changes, and just being overwhelmed by the “money-making work” side of being a small business. I haven't found perfection, but I do believe I have found a sweet spot in my own business and I want to share a few design thoughts when bringing your tangible customer experience to your entire online world, especially your own website!
What is UX Design?
It's like speaking in code. UX just stands for User Experience. What does that mean? Simply put, you are designing an experience to solve a problem/pain that your visitor has when they visit a website (hopefully someone else's). We all know a point where we have been on a site and feel, well, genuinely angry. Something doesn't work, we can't find what we want, or some other small thing. The problem is these small things turn into big things. FAST. People leave, sales are lost, and your return on investment tanks. User Experience is important, and the good news is there are some easy ways for you to make your Showit Website easy and intuitive to use.
1. Get to Know Your Users
Asking for feedback can be scary, but when it happens that small fear of rejection is usually replaced with pride and a big smile. The best part is, even if we goofed on something or missed a tweak on our site, when we get feedback we know what to fix. It also forces us out of the isolation we can live in when designing our own site. This is what I look at every day, and especially being in rural Kansas, it get's lonely so getting to know my users is not only fun but rewarding too. Great User Experience Design comes when you talk to your visitors and solve their problems.
Design is not just what it looks like and feels like. Design is how it works. – Steve Jobs
A great place to start is to ask yourself the following questions when working on your website, planning for a new one, or working with your designer. Answer these questions and you are already ahead of most other small businesses in the industry! Answer these questions and you are already ahead of most other small businesses in the industry.
Tune in Tuesday (3/24) for the next post in this design series where we dive into Strategy. In the meantime, we want to hear from you! What are some ways that you have gotten to know your website users?
Natalie Grace was created with the multi-specialty photographer in mind. This design comes with all the necessary blog pages, 404 pages and 5 website pages. Background colors and free fonts can be completely customized to fit your brand. INCLUDES: Sleek homepage with links to each specialty, a mini bio, featured blog posts and a seriously […]
So modern and clean with a hint of attitude, this website template is the perfect match for those clients who want to show off their bright and sassy personalities. Featuring fun patterns, large paint swashes, and sweet pastel colors, this Showit template is sure to be the perfect bossy balance to your photog biz! Website […]
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