That's the truth, and it's embarrassing. To any potential client (or hopeful reader) that comes to my blog it pretty much looks like I fell off the face of the earth last summer, never to be heard from again.
So what gives?
You might think I don't like blogging, but that's not true. I actually love writing (and secretly want to be a writer someday when I grow up). You might think I don't know what to write about; I could think of one hundred things right now. Maybe I don't understand how impactful consistent blogging can be on a business, wrong again. I do. And if you want a refresher on this very topic check out the fantastic webinar presented by ShootDotEdit featuring photographer and Showiteer Katelyn James called Growing Your Business Through Blogging.
So what seems to be the problem? I like to write. I'm not at a loss for topics. I know blogging is a great marketing avenue for my business. By now you might be thinking, “maybe she's just lazy.” Nope.
So why choose not to do something I enjoy and that I know will help my business?
The answer is two-fold: prioritization and doubt. I haven't made blogging a priority and I worry whether anyone will care what I have to say. And in all honesty I think it's the doubt that quietly moves blogging down the priority list for me, and I'm willing to bet I'm not alone. Then I heard Katelyn say something in her webinar that I needed to hear and maybe you do too.
“You have a tribe of people that love you. Whether it's 70 or 7,000 they deserve to hear from you.”
– Katelyn James, Wedding Photographer
She's right. You have a tribe of people. I have a tribe of people. Whether or not we blog they love us and they're cheering for us. But I agree with Katelyn, they deserve to hear from us. Plain and simple we need to stop selling ourselves, our ideas and our abilities short.
So I'm working to make blogging a bigger priority and I hope you will too. I want to hear from you and the rest of your tribe wants to hear from you… not just your mom.
Which leads me to an exciting and fun challenge. Next Monday, July 6th we're starting Showit's Six-Week Blogging Challenge. We know it's a tough time for many of you that are in the throes of wedding season… but we also think it's a good time to form an important and valuable habit. It's free to join the challenge and it's a chance to kickstart your blog and form good habits. To join us add your name and email address to the list and each Monday you'll get an email with tips and tricks from some of the greatest bloggers in the photography industry along with your challenge for the week!
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