You don’t know you’re lost, unless you know where you’re going.
Last week at our weekly Showit team lunch we sat around the table talking about the beauty and brilliance of GPS on our smart phones. It wasn’t that long ago that most of us had both a cell phone and a GPS device in our car for road trips, and before that printed out directions from MapQuest. And those printed out directions from MapQuest were a serious upgrade to the folded maps that you could pick up for free at your local AAA office. Remember how difficult they were to fold?
As we shared stories of being lost on the Autobahn, navigating the streets of New York and what a blessing GPS technology has turned out to be I remembered one of the worst parts of using printed directions off the internet; if you got lost but didn’t realize it, sometimes it took quite awhile before you realized you were off track. And when you finally did, figuring our where you were wasn’t always easy.
So what in the world does GPS have to do with why your blog should have a mission statement? The mission statement of your blog is a little like having GPS for your blog. It guides you step-by-step, turn-by-turn, keeping you on track as you blog and grow your audience. Sure you might take a scenic side-road every now and then, but knowing where you want to take your reader and having a plan for how to get there will make for a more enjoyable ride for both of you.
Knowing where you want to go helps to keep you from getting lost… and in the case of blogging, helps to keep you from being overwhelmed.
Last week we launched the Showit Six-Week Blogging Challenge and we challenged participants to write and submit a mission statement for their blog. We received so many wonderful mission statements and we wanted to share a few with you here:
The mission of my blog is to help couples navigate the planning of their wedding and also to help them enjoy their marriage with tips and ideas from my life experiences as a wedding photographer and a wife.
– Jeni Buchanen, Photos by Jeni
The mission of our blog is to be a resource, as well as an entertaining outlet, for brides and moms alike. Our goal is to expose our readers to creative ideas and experiences with regard to pre- and post-wedded bliss.
– The JessFoto Team, JessFoto.com
– Alisha Marie, Alisha Marie Photos
Spending a little time “installing the GPS” of your blog and putting into words the mission statement of your blog will help you to lay a clear path for where you’re headed.
A few important questions to ask yourself when writing a mission statement for your blog:
If you’d like to jump-start your blog with renewed energy, focus and skills, it’s not too late too late to sign up for the Showit Six-Week Blogging Challenge.
Urban is a modern, bold, almost vintage style design created for those photographers, makers, and small business owners that are looking for something minimal and bold, but with that dark hipster vibe. Urban is packed with all the latest and greatest features of Showit making a great fully rounded design fit for all types of […]
Brittany Marie was designed for the multi-specialty photographer. Featuring a sleek and modern design that will make you stand out from the crowd. INCLUDES: Stylish homepage with links to each specialty, bio & philosophy canvases, featured blog posts, reviews, contact form and a seriously awesome footer. 3 Specialty pages with multiple galleries, investment information and […]
Emma Claire is both sweet and stylish. Featuring white watercolor accents, hover actions and free fonts. All text and colors can be completely customized to fit your brand! INCLUDES: A stylish homepage that includes a mini bio, gallery links, reviews, investment and contact sections. A fun about page that includes your bio and favorite things. […]
Create a Free Account
No credit card required