Joel Llacar | Featured Showiteer

Location: Thousand Oaks, CA
Years in Business: 7
Specialty: Weddings
Fun Facts: When I was a little boy, my dad owned a Pentax film SLR and he often used me as his “model” to practice low light photography.
Most important lessons you’ve learned in photography: Stay hungry, never stop learning the craft. Practice, practice, practice. Experiment and learn other areas of photography. Do personal projects from time to time. Openly share your knowledge to anyone who wants to learn.
Most valuable lessons you’ve learned being a business owner: Do not treat your business as a hobby. Be a legitimate operation. Open separate business bank accounts, file business license and sales tax permits. Have a photography contract. Read lots of business books.  Do not undercharge and do not undervalue yourself. Believe in your art and yourself, and HUSTLE, HUSTLE, HUSTLE.
Who or what has most helped you in photography/business: Over the years, I have learned so much from just about every photographer I’ve met online or in person. I can also attribute conferences like WPPI and United with the knowledge I need to run my business.
Favorite shoot? The one I will photograph next. 😉
Hopes and Dreams for the future? The industry will continue to raise the bar in our art, creativity and the value that we give to ourselves and to our clients.

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