Why is brand authority important? You are a serious business. I mean, you’re a creative business. But you are a real, professional, serious one that demands to be taken seriously! Yet people don’t take you seriously. It’s not you. It may be your brand though! We have Tiereny Allen-Green on this week’s webinar and she […]

It’s a question that’s been asked by photographers all over – do you watermark images on social media or not? While there’s no clear cut and dry answer, and the preference falls to the photographer, there are pros and cons to posting watermarked images on social media. Pros : The pros of watermarking in social […]

Now that I know better, I'm ashamed to say that I used to be one of those people that thought a brand was something you could buy out of a box. For years, I played around with Showit and branding kits until I got something that looked great (and because Showit is so awesome, I […]

Creating a brand is no easy task. Creating a brand that is a reflection of you isn't any easier. Creating a brand that reflects you AND stands the test of time…is the hardest challenge of all. I work with many photographers and other vendors to create tailored brands for them and something I often hear […]

Color can set the tone for everything, evoke emotions, and make your clients think and feel different things. This is why your brand’s color palette is a crucial part of your brand, and something that you should think through. Pay attention as you go places, both in person and on the web, to the colors […]