Four years ago when I bought my first DSLR, I barely  knew how to use it, let alone had  a CLUE what branding was.   My first website was a free Wix site with their own branding slapped all across the page, my colors were black and pink.  Seriously, black and pink?!?!  That’s not even […]

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Design Stories | My Experience Working with Katie Durski

Typography, it’s so hot right now, but what do you need to know when searching for fonts? There are several different ways that font creators give usage rights for their fonts. It’s important to know the licensing rules for a particular font before deciding if it is okay for you to use commercially (aka – […]

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Fonts: Get Legit

Now that I know better, I’m ashamed to say that I used to be one of those people that thought a brand was something you could buy out of a box.  For years, I played around with Showit and branding kits until I got something that looked great (and because Showit is so awesome, I […]

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Design Stories | My Experience Working with Melissa Love

Creating a brand is no easy task. Creating a brand that is a reflection of you isn’t any easier. Creating a brand that reflects you AND stands the test of time…is the hardest challenge of all. I work with many photographers and other vendors to create tailored brands for them and something I often hear […]

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Building Inspiration for a Beautiful Brand

Showit designers are unique in that we are like one big group of friends, instead of really seeing ourselves as competition for each other. I set out to interview Louise Ross of The Autumn Rabbit for this month’s Featured Showit Design Smith article, not only to learn more about her business, but to get to […]

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Meet the Design Smiths | Louise Ross

Color can set the tone for everything, evoke emotions, and make your clients think and feel different things. This is why your brand’s color palette is a crucial part of your brand, and something that you should think through. Pay attention as you go places, both in person and on the web, to the colors […]

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Choosing Your Branding Color Palette

I get this question emailed to me on at least a weekly basis: “I’m kind of new to the photography business and I don’t know if I’m ready for a brand, but I’m not attracting the right clients (or any clients) to my business, what should I do?”  As a designer, I’ve seen various effects […]

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Which Came First, The Business or the Brand?

Starting a successful photography business is hard.  Extremely hard.  Once you figure out how to take decent photos,  you are suddenly thrown into the vicious world of business, design, sales, marketing, and SEO.  Trying to figure it all out is enough to make any creative person want to vomit.  Here are a few questions that we learned to […]

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4 Questions to Consider When Designing Your Logo

Your logo is finished. You have re-done your website, blog, business cards, thank you cards, etc. All of your packaging matches and fits your branding ideals. You are ready to rock, my friend, now what? In my last branding post, I spoke about being consistent, and this is the key to launching your brand so […]

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Branding 101 – How to Successfully Launch Your Brand

Today is our first full brand makeover review! I hope to feature these weekly, so if you have a brand makeover that you want all to see make sure to email me at branding@showiteer.com or erica@ericavelasco.com. I am dying to feature you so please email me! I will send you a link to the questionnaire […]

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Brand Makeover – A. Hedges Photography

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