We hope to feature one complete brand re-design or makeover a week so you can see the principles of branding in real life. These articles will sometimes be an interview style feature or like this one, a quick review and link to a complete story on the photographer’s site. Our first brand makeover feature is […]
You're back! Awesome! That means you're ready to define yourself and take your business to the next level! Before we start diving in and re-branding, we need to come up with a strategy to define your brand. Let’s go over the key strategies we need to identify to get started. Branding strategies: Know your audience. […]
Before I was able to finally have my passion also be my business, I was in the marketing and public relations fields for eight years. I worked at the largest public relations firm in the world, a major university, and even did some work for a laser and skin care franchise. During this time, I […]
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