Isabel Kateman started Striped Dog Creative to ensure business owners avoid the mistake of having a pretty but useless website. In this webinar, she reviews common mistakes many people make with their website and offers tangible solutions so that your presence online is both appealing and functional. Check out this webinar with Isabel, and apply her tips so that your website performs the way you intend it to.
7:12 What is website strategy
9:46 24/7 Sales Machine
10:20 Step 1: Strategic Foundation
11:05 Mistake: Too Many Goals
12:50 Mistake: Confusing Consumer Journey
14:28 Mistake: Social Media in Your Top Navigation
16:34 Mistake: Skipping the Strategic Foundation
16:50 Step 2: Strategic Copy
17:22 Mistake: Copy That Isn’t Specific
19:15 Mistake: Not Illustrating Your Value
21:52 Mistake: Shorter Pages
24:22 Step 3: Strategic Design
24:40 Mistake: Assuming People Read
25:47 Mistake: Hiding Important Information
27:04 Mistake: Sacrificing Usability for Design
28:25 Step 4 Strategic Launch
28:40 Mistake: Not Mobile-optimizing Your Site
30:03 Mistake: Not Pre-qualifying Leads
31:49 Strategically Promote Your Website
33:20 Tips to Increase Conversion Rates
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