Website tip: You are AMAZING. Your website should reflect that.

We here at Showit have seen A LOT of websites. In the thousands. And the ones that stand out are the ones that have personality and life throughout the website, and especially in the About Me section. How are you setting yourself apart from your competition? We have 3 easy tips and examples that you can implement today to stand out in the mind of your future client. No. It's not your addiction to coffee. An addiction to coffee is as ubiquitous as the t-shirts in every big box store declaring it. Maybe it's your search for the perfect queso like Gaby Casey. Or maybe you are like Jennifer Pierce and never want winter to come because you love summer so much. Think of the things that your best friend knows in a heartbeat, and a new friend would be able to relate to. This is what sets you apart, and always makes you endearing to a new client. These are the things to put in your About Me section.

3 Tips to Stand Out

• Don't say what everyone else is saying. Which at this point in the game is: your addiction to coffee. An addiction to coffee is as ubiquitous as the t-shirts in every big box store declaring it. Think of the things that your best friend knows in a heartbeat, and a new friend would be able to relate to. This is what sets you apart, and always makes you endearing to a new client. Yes, you want to meet face to face. How about over some queso? Gaby Caskey LOVES queso, and she likes to meet her clients over a nice bowl of queso and chips. This for her is a win win – because she is setting herself apart to be memorable, and she gets to eat a lot of different quesos in the Dallas – San Antonio areas. (And though this is not her About Me page, you can even insert your amazing personality into your contact form!)

• Show and Tell in a unique way. Brittany from lovebephotography has a unique take on showing who she is. Check out this fantastic example of telling her web visitors about herself, using visuals to show who she is and what she is interested in.

• Your Why. Though this one is pretty unique, Elle Danielle talks about how she used to be a divorce attorney. We get this is not everyone's story. But man, is it memorable! Her why is to take pics of people so they can remember the good times when the hard times come. And those hard times are coming. So she wants people to be married and Stay Married, and uses her passion for capturing beautiful, joyful images to fuel her craft. This is where good copy comes in, and if you feel like you are not a very good writer, that's ok! Find a friend whose writing style you like, and either pay them, or trade services with them so you can have a complete knock out of a website.

Work it. Show it.

So friends, we want you to look at your About Me section.

Make sure it is up to date. Make sure your location is visible, as well as your name and face! Also, read it on your mobile device as well as on your desktop. If you have to squint to read what you wrote, so do your clients. Or they are just skipping to the next photographer's website. Read it through the eyes of your ideal client and see if you are saying something special that would cause them to connect with you.

We would love to see your refurbished About Me section, so jump onto social media and use hashtag #workitshowit! We can't wait to see what you've done, and to get to know you better through your website!

For additional resources, check out Tonic's amazing blogpost about how to make a Top Shelf About Section.

jihae watson

Hi! I'm Jihae Watson! I was born in Seoul, grew up in Toronto, Ontario and now live in Gilbert, Arizona. I love all three cities so very much as I have plenty of family, and favorite restaurants in all three locations.

I am married to a stud named Chris, and we have four fantastic kids. Together we love being a foster family, and we presently have the sweetest little foster babe.