We here at Showit have seen A LOT of websites. In the thousands. And the ones that stand out are the ones that have personality and life throughout the website, and especially in the About Me section. How are you setting yourself apart from your competition? We have 3 easy tips and examples that you can implement today to stand out in the mind of your future client. No. It’s not your addiction to coffee. An addiction to coffee is as ubiquitous as the t-shirts in every big box store declaring it. Maybe it’s your search for the perfect queso like Gaby Casey. Or maybe you are like Jennifer Pierce and never want winter to come because you love summer so much. Think of the things that your best friend knows in a heartbeat, and a new friend would be able to relate to. This is what sets you apart, and always makes you endearing to a new client. These are the things to put in your About Me section.
So friends, we want you to look at your About Me section.
Make sure it is up to date. Make sure your location is visible, as well as your name and face! Also, read it on your mobile device as well as on your desktop. If you have to squint to read what you wrote, so do your clients. Or they are just skipping to the next photographer's website. Read it through the eyes of your ideal client and see if you are saying something special that would cause them to connect with you.
We would love to see your refurbished About Me section, so jump onto social media and use hashtag #workitshowit! We can't wait to see what you've done, and to get to know you better through your website!
For additional resources, check out Tonic’s amazing blogpost about how to make a Top Shelf About Section.
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